Community Marketing Strategy Moving
Maintaining and increasing population is an ongoing challenge for small
rural communities across the country. The situation in Revelstoke is no
exception. Decreasing population can result in reduced levels of social
services, school closures, and challenges for local businesses which
need a certain size of client base to sustain their operations.
One of the
initiatives the City of Revelstoke and the Regional District is working
on to help reverse the population decline of the last few years is to
develop a strategy to encourage more investment in the community, which
will in turn create employment and attract new residents to Revelstoke.
Over the summer months, a team of consultants undertook some research on
the strengths and weaknesses of the local economy. The consultants also
held a focus group meetings with representatives from City Council, the
Chamber of Commerce, the Economic Development Commission and the
Community Futures Development Corporation, and interviewed a number of
local business leaders.
work, the consultants prepared a preliminary report which identifies
those areas of the economy which we can best promote and advertise to
outside investors, and which have the highest potential to result in job
creation and contribute to population growth. This report will now be
reviewed by the project steering committee. The next step will be to
identify potential investors, and identify the most effective way to
promote these investment opportunities. Once this work is completed, the
strategy will be implemented and the results tracked to monitor
Revelstoke is often
described by residents and visitors as "a hidden gem". Through this
project, we hope to do a better job of letting the world know what we
have to offer, and encourage new business and employers to move to the
community to create employment opportunities which will benefit local
residents and encourage others to make Revelstoke their home.
information call Alan Mason, Director of Community Economic Development,
at 837-5345 or e-mail
was ever achieved without enthusiasm!
'Keep it Positive'
At the last meeting
of the Economic Development Commission, there was consensus that the
whole community needs to present a positive face if we hope to attract
new business and residents to move to Revelstoke. We are fortunate to
enjoy beautiful natural surroundings, an attractive downtown area, some
outstanding amenities, and a large number of strong community
organizations - all of which contribute to a wonderful quality of life.
In addition we have a number of very positive and progressive business
leaders in the community, many of whom make a significant contribution
to civic life. These are all important assets which make a strong
impression on visitors to our city.
It is important to
realize that, as residents, we are all ambassadors for our community.
The way in which we present ourselves and present information about
Revelstoke can make a lasting impression on those who visit our city,
and may influence whether or not people make a return visit or tell
their friends about the community. Our marketing efforts describe
Revelstoke as a mountain "wonderland". Those people who come and spend
time in our community, and leave with a very positive impression, are
some of our best and most effective advocates.
It is important
that if we are giving directions, answering questions about our town, or
even engaging in casual conversations with visitors, we should try and
keep things upbeat and positive, and encourage our guests to take away a
lasting impression of Revelstoke as a friendly and warm community - one
which they will want to return to and a place they will encourage others
We are competing
against many other communities both for tourism business and as a good
place to start or relocate a business. Lets put ourselves at the "top of
the mountain" when it comes to community pride and promoting Revelstoke
as a great place to live!
If you have any innovative ideas that will help stimulate
the Revelstoke economy, please forward your ideas to:
Community Futures Development Corporation
Box 2398, 204 Campbell Avenue
Revelstoke, BC VOE 2SO
Phone: (250) 837-5345, Fax (250) 837-4223
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